Have you ever done business with yourself? That may sound like a stupid question, but I’m serious. Have you ever made contact with your own business to see what it’s like to be a customer?
Most of us have an “inside out” view of what it’s like to do business with ourselves. We design our products and services, we decide how to market, sell and distribute them. We’ve got that down pat, but do we really know what our customers are experiencing? Unless we are present at every moment of contact, we really don’t know.
I’ll step up first and plead guilty. We have a good idea of what it is that we want our customer to experience, but most of us probably can’t speak with total assurance about what’s really going on in our customer’s world.
In THE NEW AMERICAN MARKETPLACE the customer’s world is the only world that we must understand.
Consumers are still spending money, but the way they spend it and who they spend it with have changed forever. There’s a new version of the consumer’s checklist. They are holding our businesses accountable to meet and exceed their new expectations.
Do you know what they expect? Have you made up your own checklist of new customer needs and expectations? What happens when they get to your website? How are they treated on the phone? What’s their experience in your store?
THE NEW AMERICAN MARKETPLACE website has been designed just for you. We’ll help you ask and answer these and other questions that we’ve never had to deal with before.
Do you know the new questions? We can help. Sign up for our emails. We’ll show you how to get involved.
In the meantime, call yourself. See how you feel as your own customer.
Sometimes when it is right in front of you, you don’t think of it. That’s a great place to start improving.
This is a good one! And just how much do we love calling companies where you never speak to a human! Or when we have to press #1, then #4, then finally revert to an operator.
Having a real, live person…..preferably with some understanding of your business and some people skills…answering your phone is the best!
Elaine
As was mentioned before, providing convenience for your clients is key to The New American Marketplace. Convenience doesn’t start anywhere better than the first contact with a potential client…THE TELEPHONE!
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