You may be one of the almost 1 million people who have seen this video in the short time it’s been posted on YouTube. Is it refreshing, brutal honesty? Or is it an example of an extremely stupid contrived spoof?
Our video star, Cullman Liquidation owner Robert Lee was quoted last week in a local Huntsville, Alabama TV news story as saying he really didn’t think this would help his business. He only did it because he thought no one would see it.
Lee also reports his sales are “up 60%” since the video appeared. Things are so good that his lot is almost empty. He’s in search of more inventory because he’s selling more than usual.
What do you make of this? Is this the new wave in marketing and advertising? Or is this just a one-off publicity stunt?
What do you think?
The ad is a breath-of-fresh-air. No chest thumping. No hype. No unsubstantiated claims. This guy was able to cut through the clutter of advertising because he spoke the truth that we all know to be true. He didn’t get on camera screaming like some sleazy used car salesman. And you might dislike his ad, or believe it’s the wrong approach, but a 60% increase in sales speaks for itself.
This video is specifically crafted to “get your attention.”
Let’s say the owner of the company did it for a lark – just to see what happens…Sometimes reverse selling is the best way to get attention. He did indeed speak the truth and did not sugar coat any information. Hats off to him. He is doing business during a recession and paying his employees. Nothing wrong with that picture!